A Start-up Story
So much of the writing and reporting on start-ups focuses on all the glamorous elements. The funding, the valuations, the so called...
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- Aug 13, 2019
- 2 min
Behavioral Science in Marketing
Quite a dry title for a fascinating subject. On this week's podcast my guest is Richard Shotton. Richard is the author of the book, The...
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- Aug 9, 2019
- 6 min
Disrupt Yourself!
In recent years our attention has really turned to market disruptors from category killers. The dichotomy this creates in a market is...
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- Aug 8, 2019
- 1 min
Marketing and Technology: An unlikely partnership
In this week's episode of Marketing in 5 Acts, I interview my friend and former colleague Rich Robinson. As you will hear, Rich is a...
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- Aug 2, 2019
- 2 min
These Four Walls and Four Reminders
I was lucky enough to see one of my favorite bands in concert this week in Brooklyn. The best band name in music, We Were Promised...
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- Aug 1, 2019
- 1 min
AI in Business; Tech and bigger problems
Episode 7 of Marketing in 5 acts, takes on the challenging but trending subject of AI in business. My guest on this episode is Dan...
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- Jul 19, 2019
- 3 min
Patience is a virtue (and a discipline)
I was reminded of a story yesterday about one of my favorite bands from my homeland, Scotland. Billy MacKenzie and Alan Rankine were The...
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- Jul 11, 2019
- 2 min
Solidarity, Transformational Communities and Trust as a Currency.
In Episode 6 I am delighted to welcome Nicole Meline to the show. Nicole Meline is a transformation catalyst and community builder. A...
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- Jul 5, 2019
- 1 min
Unicorns, Natives and Experience! Episode 5 of Marketing in 5 Acts Show Notes
Episode 5 looks at the phenomenon of Direct to Consumer (DTC) brands and the changes they are bringing to the marketplace, the investment...
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- Jun 21, 2019
- 1 min
Show Notes Episode 4 - Gibson Guitars: Sticking Your Neck Out!
In Episode 4, I review a day when three converging elements all serendipitously came to my attention. 1. When I explain the principals...
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- Jun 19, 2019
- 3 min
Changing Seasons, Switching Gears
It's summer! And I know this not because its the annual family gathering down the Shore next week, nor because of the (very changeable)...
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- Jun 14, 2019
- 1 min
Marketing in 5 Acts - A Close Shave
In Episode 3, I walk through a study of the men's shaving market. My early experiences in this market, my experience working in...
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- Jun 14, 2019
- 1 min
Marketing in 5 Acts - Interview with Coach Lance Watson
Changing gears for episode 2 as I have my Triathlon Coach and friend, Coach Lance Watson on the show today. The reason Coach Lance is the...
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- Jun 13, 2019
- 2 min
Marketing in 5 Acts - Episode 1
As part of the launch of Pentalogy Marketing, I am also launching my podcast, Marketing in 5 Acts. In Episode 1, I discuss my journey so...
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- May 9, 2019
- 2 min
Inconvenient Truths
Letting your customer be your guide. It’s a brave approach. It may tell you many inconvenient truths that will impact your business, if...
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- May 9, 2019
- 5 min
Should I stay or should I go........somewhere else?
I wrote recently about the battle or struggle for loyalty in airline carriers. After we landed at our recent destination I was faced with...
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- May 9, 2019
- 4 min
Loyalty up in the air!
The airline I use the most is Delta. This is mostly driven by two factors: - a 2 year weekly commute to Chicago - La Guardia being the...
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- May 9, 2019
- 1 min
PrimeTime!
With Amazon’s announcement recently of their $800m investment in moving Prime to 24hr shipping, they effectively ended the race to the...
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- Apr 17, 2019
- 2 min
Your (Brand) Inner Circle
One of the holy grails for me in business, has always been to get closer to my consumer/member/user. Proximity is everything,...
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- Apr 17, 2019
- 3 min
Conversing rather than communicating
I think it is helpful to think about your marketing comms as conversation topics and that your best consumer relationships are...
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